For the owner of a commercial or professional business attracting new and creating lifelong customers is essential.
Using social media can be a winning strategy, but it comes with its challenges. How can this strategy be put to use in an efficient and effective way?
It is possible, you probably just need 1 of the many available web based tools to help manage your social media efficiently.
It’s even better if the tool is easy to use, and economic, or free.
Here are 4 good reasons to start using a tool of this sort:
You can increase productivity by spending less time researching content.
As previously mentioned in other posts of this blog, you shouldn’t leave your platforms void of fresh content, nor should your content exclusively center on your company and its products and services. You should write and share interesting and useful content for your audience. The first stage of researching ideas and content can be very time consuming.
That’s why it’s fundamental to use tools that suggest market specific content. The quality of suggested content from these tools can be much better than a cross section of your Google searches.
It is possible to optimize the amount of time spent curating your social media accounts by making use of scheduling.
Posting multiple times a day means multiple interruptions to your workflow. It’s much more convenient to schedule your posts. Pick a day that’s not too busy for you and make cram in all of your social media management, or find some downtime during the day; use that chunk of time to schedule what you want to post so that your time isn’t filled with interruptions.
You can forget about the task, assign the work to a tool whose job is to post for you on your social media pages at the times you decided. These types of tools exist and they allow you to do this simply and easily.
You can centralize the management of all your social networks
It’s clear you need to optimize time when it comes to social media management. It is also true that there are repetitive steps on each of your social media outlets, multiple postings, monitoring the success of posts all on different platforms.
Centralizing the access to each account using a single interface is a great reason to use a social media management tool.
Discover and share content with proven success.
When it comes to selecting content to share it is helpful to know what has already been successfully posted.
While it’s true that every community is different, and knowing what your followers value is important, it’s still helpful to know content’s ‘pedigree’.
How many likes did this article get? Which images have gone viral? Having a head start can boost your game.
Which tools can be useful for me?
- Researching articles: Google is the tool for researching articles on the web. You can also make use of RSS Readers like Feedly to follow known blogs relevant to your field.
- Free Images: Free image galleries like Freepik, Pixabay and Unsplash are available.
- Phrases and quotes: numerous sites suggesting sayings and quotes exist for each different language
- Scheduling: software like Hootsuite and Buffer makes it easy to create and schedule posts, allowing you to plan in advance.
Discover, create and post content with just one tool?
Yes, you can! We suggest you try Spidwit, its is our unifying multifunction platform allowing you to: discover content (articles, images, quotes), manage posting and scheduling to Facebook, Twitter and LinkedIn, and view analytic metrics data, and much more!
Autore: Spidwit Blog Editor
[Spidwit blog] keeps you informed on social media and digital marketing news and trends.
[Spidwit] is the super-easy tool that helps SMEs, professionals and freelancers with the discovery, creation and sharing of quality content on Social Media pages.
