Social Media for SME

Promoting products under the guise of ‘entertainment’ has a much greater chance of working. As Seth Godin would say “Marketing is no longer about the stuff that you make, but about the stories you tell”.
For SME, social media represents the best tool for brand promotion, and by default for its products or services. This means social media should not be a looping of one long commercial, rather a tool with which to build customer relationships with existing and potential clients.
In order to build a community around your brand, and around the image that you want your brand to have, you need a communication strategy deep in breadth and a seat at the forefront of the acquisition process.
A SME can manage social media relying on an external third party or delegating the task internally. Internal management has the advantage of bonding directly with the consumer and providing a more cohesive image of the company and the stories pertaining to its community members.